As a local chocolate shop that creates treats from quality ingredients in small batches, Reids opts for custom-illustrated packaging that reflects the boutique nature of their business and attracts an audience looking for unique, striking gifts to buy for their loved ones.

After seeing the initial concept sketches for the Snowballs pouch illustration, the client liked the linear, black and white style so much that they opted to proceed with a refined version of that instead of a full-colour, gouache-style illustration as initially planned.